VISION:  To Be China Oral Health Guard, To Establish A Century-Brand in China

MISSION:  To Spread and Fulfill the Culture of China Oral Health

SPIRIT:  Be Brave to Strive, Keep Going

CORE VALUES:  Sincerity, Specialty, Innovation

STRATEGIC GOAL:  To become the most competitive brand of oral care in China in the next 5 years

(Achieve product line extension in the field of oral care, the foreign trade, OEM, and own brands go hand in hand, the annual sales of products will reach 2 billion, complete the company's listing target)

ENTERPRISE AIM:  Inherit oriental culture of tooth protection, and merge the world dental fashion.

SOCIAL RESPONSIBILITY:  To be an excellent corporate citizen!

MANAGEMENT CONCEPT:  To Gather People With Culture, To Manage Human Nature With System, To Achieve Success with Brand